Bread Financial Holdings, Inc. (BFH) Stock Analysis
A live, multi-source view of Bread Financial Holdings, Inc. (BFH): real-time price, technical indicators, Wall Street analyst consensus, recent news sentiment and social buzz — aggregated into one place so you can size up the stock at a glance.
About Bread Financial Holdings, Inc.
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products.
Sector: Financial Services · Industry: Credit Services · United States · 6,000 employees · breadfinancial.com
Key statistics · as of 2026-09-05
As of 2026-09-05, Bread Financial Holdings, Inc. (BFH) had a market capitalization of $4.26B, a trailing P/E of 8.6 (forward 8.3), a dividend yield of 0.85% and a beta of 1.13; the shares traded in a 52-week range of $53.83 – $114.53 (65.9% over the year).
- Market cap
- $4.26B
- Enterprise value
- $3.86B
- Trailing P/E
- 8.6
- Forward P/E
- 8.3
- PEG ratio
- 3.19
- Price / book
- 1.28
- EPS (trailing)
- $12.89
- EPS (forward)
- $13.37
- Dividend yield
- 0.85%
- Payout ratio
- 7.0%
- Ex-dividend date
- 2026-08-31
- 52-week range
- $53.83 – $114.53
- 52-week change
- 65.9%
- Beta
- 1.13
- Average volume
- 619,587
- Shares outstanding
- 38.4M
- Short % of float
- 0.06%
- Profit margin
- 21.4%
Fundamental figures are recorded once every few days, dated above; they are not live and can differ from the interactive tiles.
Last universe scan · 2026-09-08
In RapidTradeView’s 2026-09-08 scan of the US universe, Bread Financial Holdings, Inc. (BFH) last closed at $110.87 (the last completed close before that scan).
Technicals at the scan: RSI 58 (neutral territory), price +2.7% versus its 20-day average, 20-day versus 50-day average spread +2.2%, MACD histogram -0.07.
Sentiment inputs: StockTwits 100% bullish; analyst consensus score 62/100.
Next scheduled company event: in 7 days from the scan date.
Scan values are recorded once per trading day and are not live quotes; the interactive tiles above update in real time.
Smart Money · last 90 days
RapidTradeView has recorded no Congress or insider filing for BFH in the last 90 days. Coverage of House, Senate and SEC Form 4 filings began in July 2026, and insider sells are tracked for universe tickers only, so this is our record, not a guarantee that nothing was filed. Who is trading what
RapidTradeView pick record
BFH has not appeared in the daily picks yet. Full scoreboard
What this page covers
RapidTradeView pulls Bread Financial Holdings, Inc. (BFH) data from multiple independent sources and combines it into a single dashboard. Below the summary you’ll find live, interactive tiles for each of the following:
- Price & chart — real-time quote with pre/post-market moves and a line or candlestick chart.
- Technical indicators — RSI, MACD, moving averages, Bollinger Bands, volume and support/resistance, distilled into one overall signal.
- Analyst consensus — the buy/hold/sell breakdown and price targets published by Wall Street analysts.
- News sentiment — recent headlines, each scored for tone so the prevailing narrative is obvious.
- Earnings — current EPS, year-over-year change and the next scheduled earnings date.
- Social buzz — Reddit mention volume and StockTwits sentiment for the retail-trader angle.
How to read the signals
No single indicator tells the whole story. A bullish technical reading paired with a cautious analyst consensus, or strong social buzz against weak earnings, is exactly the kind of tension this view is built to surface. RapidTradeView’s signals are generated by deterministic, statistical models — they describe what the data is doing, they are not personalised recommendations to buy or sell BFH.
Disclaimer: RapidTradeView is an educational sentiment-aggregation tool, not a licensed financial adviser, broker, or dealer. Nothing here is financial, investment, tax, or legal advice. Markets are risky and you can lose money. Always do your own research and consult a qualified professional before making any investment decision.