Booking Holdings Inc. (BKNG) Stock Analysis
A live, multi-source view of Booking Holdings Inc. (BKNG): real-time price, technical indicators, Wall Street analyst consensus, recent news sentiment and social buzz — aggregated into one place so you can size up the stock at a glance.
About Booking Holdings Inc.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc.
Sector: Consumer Cyclical · Industry: Travel Services · United States · 25,550 employees · bookingholdings.com
Key statistics · as of 2026-09-05
As of 2026-09-05, Booking Holdings Inc. (BKNG) had a market capitalization of $145.23B, a trailing P/E of 21.7 (forward 15.6), a dividend yield of 0.86% and a beta of 1.07; the shares traded in a 52-week range of $150.14 – $225.54 (-12.4% over the year).
- Market cap
- $145.23B
- Enterprise value
- $148.94B
- Trailing P/E
- 21.7
- Forward P/E
- 15.6
- PEG ratio
- 0.72
- EPS (trailing)
- $8.91
- EPS (forward)
- $12.38
- Dividend yield
- 0.86%
- Payout ratio
- 17.9%
- Ex-dividend date
- 2026-09-11
- 52-week range
- $150.14 – $225.54
- 52-week change
- -12.4%
- Beta
- 1.07
- Average volume
- 6.7M
- Shares outstanding
- 751.4M
- Short % of float
- 2.83%
- Profit margin
- 25.5%
Fundamental figures are recorded once every few days, dated above; they are not live and can differ from the interactive tiles.
Last universe scan · 2026-09-11
In RapidTradeView’s 2026-09-11 scan of the US universe, Booking Holdings Inc. (BKNG) last closed at $174.33 (the last completed close before that scan).
Technicals at the scan: RSI 30 (neutral territory), price -13.4% versus its 20-day average, 20-day versus 50-day average spread +3.8%, MACD histogram -4.62.
Sentiment inputs: 73% of recent Finnhub-scored headlines read bullish; StockTwits 55% bullish; Reddit mentions 0% over 24 hours; analyst consensus score 74/100.
Next scheduled company event: in 19 days from the scan date.
Scan values are recorded once per trading day and are not live quotes; the interactive tiles above update in real time.
Smart Money · last 90 days
Members of Congress disclosed 1 buy and 1 sell of BKNG; corporate insiders filed 0 buys and 20 sells (7 distinct filers, latest disclosure 2026-09-02). Filings arrive days to weeks after the trade and are not a live signal. Most active filers: Peter J. Millones (0B/9S), Ewout L. Steenbergen (0B/5S), Robert J. Mylod Jr. (0B/3S), Vanessa Ames Wittman (0B/2S), Paulo Pisano (0B/1S), Alan Armstrong (1B/0S). Who is trading what
RapidTradeView pick record
BKNG has not appeared in the daily picks yet. Full scoreboard
What this page covers
RapidTradeView pulls Booking Holdings Inc. (BKNG) data from multiple independent sources and combines it into a single dashboard. Below the summary you’ll find live, interactive tiles for each of the following:
- Price & chart — real-time quote with pre/post-market moves and a line or candlestick chart.
- Technical indicators — RSI, MACD, moving averages, Bollinger Bands, volume and support/resistance, distilled into one overall signal.
- Analyst consensus — the buy/hold/sell breakdown and price targets published by Wall Street analysts.
- News sentiment — recent headlines, each scored for tone so the prevailing narrative is obvious.
- Earnings — current EPS, year-over-year change and the next scheduled earnings date.
- Social buzz — Reddit mention volume and StockTwits sentiment for the retail-trader angle.
How to read the signals
No single indicator tells the whole story. A bullish technical reading paired with a cautious analyst consensus, or strong social buzz against weak earnings, is exactly the kind of tension this view is built to surface. RapidTradeView’s signals are generated by deterministic, statistical models — they describe what the data is doing, they are not personalised recommendations to buy or sell BKNG.
Disclaimer: RapidTradeView is an educational sentiment-aggregation tool, not a licensed financial adviser, broker, or dealer. Nothing here is financial, investment, tax, or legal advice. Markets are risky and you can lose money. Always do your own research and consult a qualified professional before making any investment decision.